The Marketplace
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Segmentation allows PayPerPost advertisers to target bloggers based on specific parameters they define. Only bloggers that meet the requirements set forth by the advertiser will be able to take the Opportunities.
Segment By Category
PayPerPost provides 6 general categories and 24 specific categories of blog content. Bloggers self identify which topics they write about on their blogs. Advertisers can choose to limit their Opportunities only to those bloggers who have chosen a specific category.
Segment by Ranking
Advertisers can choose to segment based on Ranking from 3rd party sites as well as our own. We offer two core 3rd party measurements: Alexa Score and Google PageRank. In addition, advertisers can also choose to segment by "Tack" score. A blogger's Tack score is a quality index assigned by other advertisers in the system. Each time a blogger creates a post for an advertiser, the advertiser has the ability to rate the blogger.
Segment by Host
While PayPerPost offers the unique ability to span all social networks and domains, some advertises prefer specific domains. We offer the ability to include or exclude many popular social networks and blogging platforms like MySpace, LiveJournal and BlogSpot.
Segment by Geography
PayPerPost allows for GeoTargeting by continent and individual country. This powerful segmentation tool ensures advertisers and bloggers are connected with maximum relevancy, improving overall Return on Investment.
- marketplace features
- blogger segmentation
- our bloggers
- sample posts
- network demographics
- disclosure badge & adbubble
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Handpick your Blogger
Do you have a particular blogger that you would like to post for you? Look for this badge on their blog. Click here for a partial list!
